Over the past years, the advertising sector in the Middle East started to embrace the internet as an emerging media that enables them to target and reach their audience, the constant growth in number of internet users and online destinations in the Arab world brought the internet to the frontier of the media mix, making it an integral part of any campaign.ikoo offers a comprehensive digital advertising solution that ensures the success of any advertising campaign; an extensive network of websites, a variety of ad options, and a state-of-the-art banner management system.

With DoubleClick as the backbone of its operations, ikoo positions itself as a central hub for different kinds and sizes of advertising campaigns, ensuring a smooth implementation that help clients achieving their goals.All advertisers are granted an instant access to DFA (DoubleClick for Advertisers), to be able to track the performance of their campaigns on real-time basis, in terms of impressions, clicks, and CTR, these reports can be viewed on the screen and exported into excel sheets.

Banners: ikoo's network supports online banners with all sizes and formats, giving advertisers a variety of options to adjust their creative to suit the targeted websites. Whether it was a simple gif file or an advanced flash banner that contains sound and actions, advertisers can be rest assured that their campaigns are running without complications.

Text: Contextual advertising is one of the fastest growing means of advertising globally, the contextually aspect brings the campaign closer to the audience with ads being triggered and displayed based on specific keywords that users are searching for or reading about. Kalimat, Arabic for words, is ikoo's contextual and search advertising platform that puts advertisers in charge of their own text campaigns on ikoo's network and leading search engine Araby.com, advertisers can control their budgets, targeted markets, campaign start and ending date, reporting, and targeted keywords!